What a mouthful

Bartrams Brewery, based out of Bury St. Edmunds in the United Kingdom, used a record-setting seven (arguably even eight) words to name its latest award-winning stout: Comrade Bill Bartrams Egalitarian Anti-Imperialist Soviet Stout.

Once again, a brewery attempted to make an otherwise acceptable product cute with a ridiculous name. And Comrade Bill is by all means an acceptable product.

The brew's bottled variety won a gold medal in the national round of England's Society of Independent Brewers competition this year. Comrade Bill was also named one of the top 50 beers in the world in the International Beer Challenge.

Perhaps brewers just get bored when they come up with these names. Or maybe it's an amateur habit. Bartrams was only founded in 1999. In time, it may use more commercially feasible titles for its beers. Either way, one thing is for sure: crazy names never sell well.