Try convincing a random person today that beer improves health. The person will at least give you a confused look, if not completely write off your claim with skepticism.
Back when red meat was healthy and drinking during your lunch break was acceptable, stout brewers used advertising campaigns to convince drinkers that their beers gave you more than a buzz.
Breweries claimed their vitamin-rich stouts offered drinkers the equivalent of today’s protein shakes. The beer gave nursing mothers a boost and babies healthier skin if they were bathed in it, according to the brewery’s adds. A Nov. 2003 BBC News article said that post-operation patients and blood donors were given Guinness because of the beer’s high iron levels.
Mackeson XXX stout — renowned as the definitive “sweet” or “milk” stout — used the slogan “It looks good, it tastes good, and by golly it does you good.”
The United Kingdom found brewers’ “healthy” advertising campaigns to be so misleading that in 1945, the term “milk stout” was banned.
“Milk stouts” contain no milk. They get their name from the addition of lactose, which doesn’t break down during the brewing process, giving the beers a sweeter-than-usual taste.
Though the term “milk stout” was banned from the U.K., American breweries still name their sweet stouts after their dairy counterparts. The most popular are produced by Left Hand Brewing Company (Colo.), Lancaster Brewing Company (Pa.), The Duck Rabbit Craft Brewery (N.C.), Keegan Ales (N.Y.), Widmer Brothers Brewing Company (Ore.) and Lake Louie Brewing Company (Wisc.).
Back when red meat was healthy and drinking during your lunch break was acceptable, stout brewers used advertising campaigns to convince drinkers that their beers gave you more than a buzz.
Breweries claimed their vitamin-rich stouts offered drinkers the equivalent of today’s protein shakes. The beer gave nursing mothers a boost and babies healthier skin if they were bathed in it, according to the brewery’s adds. A Nov. 2003 BBC News article said that post-operation patients and blood donors were given Guinness because of the beer’s high iron levels.
Mackeson XXX stout — renowned as the definitive “sweet” or “milk” stout — used the slogan “It looks good, it tastes good, and by golly it does you good.”
The United Kingdom found brewers’ “healthy” advertising campaigns to be so misleading that in 1945, the term “milk stout” was banned.
“Milk stouts” contain no milk. They get their name from the addition of lactose, which doesn’t break down during the brewing process, giving the beers a sweeter-than-usual taste.
Though the term “milk stout” was banned from the U.K., American breweries still name their sweet stouts after their dairy counterparts. The most popular are produced by Left Hand Brewing Company (Colo.), Lancaster Brewing Company (Pa.), The Duck Rabbit Craft Brewery (N.C.), Keegan Ales (N.Y.), Widmer Brothers Brewing Company (Ore.) and Lake Louie Brewing Company (Wisc.).
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?Even with the ban in the U.K. effective for more than 60 years now, Brits still recall being raised on the tipples produced by their mothers’ nipples. Consider the following excerpts from a June 2003 standing committee report on welfare from the House of Commons.
Mr. Stephen Pound: When I was born, my mother was prescribed a bottle of Guinness a day, or two bottles of Mackeson milk stout. I was weaned on those substances, which may explain a great deal.
Mrs. Patsy Calton: I remember that I was advised to drink a pint of Guinness each night, and I wondered why I had a colicky baby for the whole of the first year. It dawned on me after I had my second child that the Guinness might be the problem.
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