Saturday, November 17, 2007

The Cream Always Rises

Guinness introduced its Surger technology in the Unites States last week.



(Movie note: Look at the Stella Artois Surger video. It's just another reason to drink a real beer like Guinness over clear, bitter water like Stella).

The Surger device itself is an electronic base that holds a pint glass. Two tablespoons of water are poured onto the base area and then a glass filled with Guinness from a special Surger-only can is placed on the base. With a push of the button, the base sends ultrasonic waves through the beer, releasing gas inside the liquid to create the creamy Guinness head stout drinkers typically see when they get pints at the bar. The gas mixture within the Surger cans apparently differs from that of regular Guinness cans, which use the brewery’s patented widget technology.

Guinness developed the floating widget technology and introduced it to the market in 1997.

The widget concept confounds me. For an explanation of why the little ball in Guinness cans creates a creamy beer, check here or here.

A bar down on Marshall Street now offers the Surger technology in addition to, or instead of, the standard Guinness tap system (which is different than a regular tap used by almost all other breweries).

A review of the Surger Guinness versus the regular can Guinness or tap Guinness will come shortly.

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