Castle Milk Stout, brewed by South African Breweries or SABMiller--as in Miller Lite and MGD--ran a series of ads I can only describe as odd by American standards.
Whereas Budweiser or Sam Adams or Keystone (yuck) ads try to appeal to the hipster in every American with something sexy, chic or comical, these commercials actually present an altruistic message to their audience.
Granted, the commericials still endorse the idea of tribal kingdoms, but let's take societal advancement one step at a time.
Check out both commericals and see what I am talking about.
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